Mar 6th, 2007
Cashing In: Viral Marketing
This is the first post in a series, or rather, a category of post’s that will be a re-occurring feature of Tutorialaday.com. Basically every post in the Cashing In category will be about a specific niche in which I feel there is a wide open market for design. That is, a niche where you, being a designer, or owner of a design company, can quickly set yourself up to target that niche and offer design to companies related to it. So, enough with the introductions, here is the first niche.
Viral Marketing
This is by no means a brand new marketing strategy, but business are starting to look at viral marketing as a good supplement if not replacement to traditional methods of advertising. What does this mean for the designer? Take a look at these stats, from Marketing Sherpa:
Top viral marketing tactics used by business to consumer marketers in the US
- 91% - encouraging email forwarding
- 80% - tell a friend boxes on websites
- 69% - online games, quizzes, and polls
- 54% - cool microsites
- 47% - offering e-cards
- 46% - video clips
- 29% - audio clips
Now, I don’t know how you view these, but I see a goldmine of design opportunities. I have not yet ran across a design company specializing in viral marketing design techniques, yet alone a company specializing in any one of those methods. Sure it might take some great sales pitches and convincing demo’s to sell a client on viral marketing, but the payoff would be well worth it, especially for the experience gained in designing for viral marketing.
After you get a few jobs that are specific to viral marketing, perhaps you should open up a site dedicated solely to design solutions for viral marketing campaigns. There is so much opportunity here. If you are already an established web design company, think of your current client list, and then think of how viral marketing could benefit them. I’m sure not all of them are ready for a viral marketing campaign, but you are sure to find some. The market is definitely there, it’s up to you to go out and seize the opportunity.
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