Archive for the 'Freelance' Category

Josh

Advantages Of Local Clients

As a freelance web designer, usually most of your work will be conducted over email, fax, phone, etc. Personally most of the clients I have done work for aren’t even in the same state as me. With established sites such as Digital Point, Web Hosting Talk, and Sitepoint, and even Craigslist it has become very easy for a freelancer to find work online, especially when first starting out. While there is nothing wrong with doing remote work, there are many advantages of finding and working with local clients.

Advantages In Advertising To Local Clients

While it’s true you have a much wider reach with advertising your design services online, you can be just as effective in advertising locally offline, and often for less money than it would cost you to advertise online. Here are some methods, listed with their advantages, to offline local advertising,

  • Local bulletin boards - Believe it or not, the local bulletin board in your library/church/townhall/Starbucks etc. can be a very good way to spread the word about your design services. It costs you nothing to put up a flyer or ad, and you’d be surprised how many people actually will read them.

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Perhaps one of the hardest skills to learn when freelancing in web design is how to fairly and effectively price your services. A project quote can either sell a client, or turn them away. Here are some guidelines on how to develop a web design pricing guide. A lot of people have different methods for coming up with their prices, but this is just to get you started. This guide only deals with charging per project. There are other ways of charging clients, but per project is the easiest and perhaps the most widespread method of pricing.

1. Determining Your Hourly Wage

This is by far the most important part of developing a pricing guide. You will always start with your hourly wage, so it’s critical to get it right from the start. It’s pretty simple to come up with your hourly wage. The formula looks a little something like this.

(Expenses + Salary) รท Hours Worked Per Year = Hourly Wage

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